Case Study

APPS Achieves 107% ROAS and Doubled Level Completion Rate with Rewarded Playtime



APPS is a game company that develops and publishes mobile games played by millions of players monthly. The company has specialized in both hyper-casual and hybrid-casual games. Their most popular game, “Fashion Battle - Dress up game,”  has now reached 100M+ installs; they also have a new hybrid-casual game, “Drill & Collect - Idle Miner,” with more than 8M+ installs, and a legendary game, “A Word” with more than 20M+ installs.





To drive higher playtime and increase In-App Purchases for Drill and Collect by reaching the right mobile gaming audience.


The Solution

APPS partnered with AppSamurai to reach engaged mobile gamers through Rewarded Playtime aka Play-to-Earn user acquisition model that rewards players based on their in-game sessions length, encouraging dedicated users to immerse themselves in the game.

AppSamurai’s team of growth consultants planned different campaign strategies to help APPS reach their targets with an optimal CPA goal, hence yielding ROAS+ results. Optimal outcomes were achieved through precise demographic targeting of the audience (including gender and age targeting). 



Campaign Results

28 %
Activation Rate
45 %
Transaction Rate

Overall, the Play-to-Earn Campaigns run by AppSamurai not only achieved positive ROAS, but boosted level completion rates and led to a higher retention rate by day 30. 

The level completion holds significant importance within the game, particularly in the context of accomplishing Area 3. This milestone is a pivotal juncture, as the successful completion unlocks additional content for the player. Consequently, this presents a strategic opportunity to captivate and engage players by introducing new elements to sustain their interest.



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