bilyonercover

Case Study

Bilyoner
Celebrates 56.47% Registration
with AppSamurai’s DSP

Download Case Study
 
 

ABOUT BİLYONER

Bilyoner is a leading betting platform in Türkiye,

enabling its +5 million users to place bets on sports such as football,

basketball, and tennis, while also offering a variety of games and raffles.

CHALLENGE

Bilyoner aimed to attract qualified users and drive first-time deposits (FTD) during a pivotal period, particularly as the main football league Türkiye Süper Lig, was on break during the summer. Achieving strong results during this period was essential to maintain growth and engagement leading into the football season.

 

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SOLUTION

To meet Bilyoner’s goals, AppSamurai’s growth consultants implemented a comprehensive UA strategy centered around its DSP, delivering targeted and high-performing campaigns. 

Creative Excellence:

Creatives highlighting bonus offers were particularly effective in pushing first-time
deposits. Betting-related campaigns that featured these incentives saw a notable
increase in engagement and deposit activity. Additionally, creatives promoting
Bilyoner’s Bahista product which offers AI-driven match predictions and expert
commentary, proved highly successful in engaging users by providing valuable
insights and unique features, further driving conversions

Strong Seasonal Performance:

Despite the absence of the Süper Lig, Bilyoner achieved excellent results during
Euro 2024, maintaining high engagement through the summer and laying the
groundwork for continued success as the football season starts.

Whitelisting Precision:

AppSamurai utilized whitelisting to ensure ads were placed on top-performing
platforms, maximizing both engagement and return on investment.

 

RESULTS

28 %
Activation Rate
45 %
Transaction Rate
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Over the course of the campaign, from February 2024 to July 2024, Bilyoner experienced remarkable growth:

AppSamurai’s tailored UA strategy, which included bonus-driven creatives, precision whitelisting and strategic ad placements, successfully captured new users' attention, driving a substantial increase in first-time users and registrations.

1697721169342
Okan Çil, Performance Marketing Professional at Bilyoner
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App Samurai has been an enjoyable and supportive partner on our journey toward achieving our goals. We’re working with a team that is always eager to help when needed and communicates effectively. We plan to continue our strategic partnership, particularly in improving metrics like Install to Register and FTD.

                        

4-Oct-15-2024-10-23-31-1338-AM