Case Study
How BRD's Engagement Rate Jumped 2x with New Users Acquired with AppSamurai
User Acquisition campaign has been applied in 22 countries and had an average 10% 30-day Retention Rate and acquired the most valuable user segments.
182
%
Overall MAU increased by
270
%
Overall User Session Time increased by
1
M
Total qualified users acquired
Results
BRD Bitcoin Wallet User Acquisition campaigns achieved 1M+instals. The average session length and retention rates of the app improved as a direct result of AppSamurai’s user acquisition campaign. MAU and DAU rates of advertising campaigns based on in-app activities performed the highest in BRD’s app campaign history.
