Case Study
How BRD's Engagement Rate Jumped 2x with New Users Acquired with AppSamurai
User Acquisition campaign has been applied in 22 countries and had an average 10% 30-day Retention Rate and acquired the most valuable user segments.
![Banner4-1](https://insights.appsamurai.com/hs-fs/hubfs/Banner4-1.png?width=550&height=600&name=Banner4-1.png)
Results
BRD Bitcoin Wallet User Acquisition campaigns achieved 1M+instals. The average session length and retention rates of the app improved as a direct result of AppSamurai’s user acquisition campaign. MAU and DAU rates of advertising campaigns based on in-app activities performed the highest in BRD’s app campaign history.
![Screen Shot 2022-10-21 at 14.23.42 Screen Shot 2022-10-21 at 14.23.42](https://insights.appsamurai.com/hs-fs/hubfs/Screen%20Shot%202022-10-21%20at%2014.23.42.png?width=336&height=400&name=Screen%20Shot%202022-10-21%20at%2014.23.42.png)