BRD is an open-source mobile wallet technology best known for its forever-free mobile wallets.
Our goal was to increase the Average Session Length and Time Spent by reactivating existing users and acquiring new users via AppSamurai’s User Acquisition campaign.
BRD Bitcoin Wallet User Acquisition campaigns achieved 1M+instals. The average session length and retention rates of the app improved as a direct result of AppSamurai’s user acquisition campaign. MAU and DAU rates of advertising campaigns based on in-app activities performed the highest in BRD’s app campaign history.