---
title: BRD Case study
---

[![AppSamurai_Black-Green Logo-1](https://insights.appsamurai.com/hubfs/AppSamurai_Black-Green%20Logo-1.png)](https://appsamurai.com/)

Case Study

# How BRD's Engagement Rate Jumped 2x with New Users Acquired with AppSamurai

User Acquisition campaign has been applied in 22 countries and had an average 10% 30-day Retention Rate and acquired the most valuable user segments.

[Download Case Study](https://insights.appsamurai.com/brd-case-study#results)

![Banner4-1](https://insights.appsamurai.com/hs-fs/hubfs/Banner4-1.png?width=550&height=600&name=Banner4-1.png)

<https://brd.com/>

###### COMPANY

BRD is an open-source mobile wallet technology best known for its forever-free mobile wallets.

<https://brd.com/>

###### GOALS

Our goal was to increase the Average Session Length and Time Spent by reactivating existing users and acquiring new users via AppSamurai’s User Acquisition campaign.

<https://brd.com/>

###### STRATEGY

AppSamurai provides its customers with an all-in-one dashboard, allowing them to access their campaign insights on a single platform.

![brd](https://insights.appsamurai.com/hubfs/brd.png)

## Results

BRD Bitcoin Wallet User Acquisition campaigns achieved 1M+instals. The average session length and retention rates of the app improved as a direct result of AppSamurai’s user acquisition campaign. MAU and DAU rates of advertising campaigns based on in-app activities performed the highest in BRD’s app campaign history.

![Screen Shot 2022-10-21 at 14.23.42](https://insights.appsamurai.com/hs-fs/hubfs/Screen%20Shot%202022-10-21%20at%2014.23.42.png?width=336&height=400&name=Screen%20Shot%202022-10-21%20at%2014.23.42.png "Screen Shot 2022-10-21 at 14.23.42")

![AppSamurai_White-Green-Logo](https://insights.appsamurai.com/hs-fs/hubfs/AppSamurai_White-Green-Logo.png?width=3830&height=600&name=AppSamurai_White-Green-Logo.png)

© Copyright AppSamurai Inc.

 Privacy Policy |  Terms & Condition