Case Study

How BRD's Engagement Rate Jumped 2x with New Users Acquired with AppSamurai

User Acquisition campaign has been applied in 22 countries and had an average 10% 30-day Retention Rate and acquired the most valuable user segments.

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COMPANY

BRD is an open-source mobile wallet technology best known for its forever-free mobile wallets.

GOALS

Our goal was to increase the Average Session Length and Time Spent by reactivating existing users and acquiring new users via AppSamurai’s User Acquisition campaign.

STRATEGY

AppSamurai provides its customers with an all-in-one dashboard, allowing them to access their campaign insights on a single platform.

182 %
Overall MAU increased by
270 %
Overall User Session Time increased by
1 M
Total qualified users acquired

Results

BRD Bitcoin Wallet User Acquisition campaigns achieved 1M+instals. The average session length and retention rates of the app improved as a direct result of AppSamurai’s user acquisition campaign. MAU and DAU rates of advertising campaigns based on in-app activities performed the highest in BRD’s app campaign history.

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