Case Study

How TapNation Achieved ROAS+ via AppSamurai’s OEM (App Discovery) Campaign



 TapNation is a leading mobile gaming publisher helping developers take their games to the next level and deliver entertaining gaming experiences to players worldwide. TapNation released 100+ games, which generated more than 1 bilion downloads.



TapNation aimed to boost their user base and uplift monetizing revenue by exploring new user acquisition (UA) channels. To achieve this, AppSamurai's expert growth consultants developed an OEM strategy focusing on App Discovery with device manufacturers.
This approach was tailored to introduce fresh and native UA channels specifically for TapNation's diverse mobile games, including titles like Thief Puzzle, Doll Dress, and UpColor.

As a key agency partner of Xiaomi and exclusive partner with leading brands like Samsung, Oppo and Vivo, AppSamurai offered an extensive inventory.
This partnership led to the featuring of over five of TapNation's popular games in the Recommended Apps Section, Xiaomi's Get Apps, and the Vivo App Store. This strategic placement ensured ongoing visibility for TapNation's games across a vast number of Android devices.


After successfully growing in the EU market, when the delivery app entered the US market, it needed to expand its user base quickly and efficiently, to capture the market by acquiring new users in New York, Boston, and Chicago. They partnered with AppSamurai to implement a comprehensive app growth campaign. By leveraging programmatic placements on DSPs, we planned an app growth strategy, enabling the client to target the right audience with the right creative sets, highlighting their products of interest to draw attention & onboard them to their delivery service.

In addition to this, we also planned App Discovery (OEM) campaigns to ensure scale by targeting Samsung devices and pre-installing the app in brand-new devices.

Learn more about how App Discovery works here


Optimizing the campaigns with the best-performing ad creatives and placements, AppSamurai's growth consultants have created successful campaigns and achieved the following results in a span of just 90 days.

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