Case Study

Unico Studio Achieves 125% ROAS via AppSamurai's Rewarded Playtime Campaign by generating AdRevenue & In-App Purchases



With eCPMs rising across the AdTech ecosystem, acquiring quality users with higher LTVs has been a challenge. To overcome this, AppSamurai’s in-house team of Growth Consultants created a strategy for Unico Studios by leveraging the Rewarded Playtime (Play-2-Earn) campaign type to acquire engaged users who are likely to invest their time in exchange for rewards.

The team of consultants optimized the campaign strategy according to different audience segments, managed the offers given to players, and aimed to achieve increased LTVs over time.

Rewarded Playtime Campaigns

125 %
ROAS Achieved
15 %
Increase in IAPs


By utilizing the power of non-intrusive Rewarded Playtime campaigns, Unico Studios achieved a ROAS of 125% with players having higher LTVs, and also contributing to an added 15% revenue growth via In-App Purchases, on top of the revenue generated from in-app ads.

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