Case Study

Growing on Mobile at Scale: A Success Story with BtcTurk | PRO with AppSamurai


AppSamurai’s OEM offers advertisers app placements inside premium manufacturer devices, including Samsung, Oppo, and Xiaomi. With an increasing market share trend in Turkey, Xiaomi’s inventory seemed to best suit BtcTurk’s growth strategy. Xiaomi’s recommendation engine model shows its users some app recommendations on the desktop screen, web browser, and other apps like theme manager, security center, media player, etc. With the help of its user-based targeting options, it brings the best result.

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24 %
Install to Registration Rate
Transaction Events Per New Xiaomi User In The 1st Month
Bought&Sold Cryptocurrencies Times On Average


We reached a 24% install to registration rate, 50 sessions, and 5 transaction events per new Xiaomi user in the first month. In 1 year, AppSamurai brought 32,000 users through the recommendation engine of Xiaomi devices. Of these, 32% registered to the BtcTurk | PRO app as new users. Each user opened and used the app 78 times and bought and/or sold cryptocurrencies 7 times on average.

With vast targeting options, increasing level of optimizations, and always hands-on customer service and support, AppSamurai and BtcTurk succeeded in achieving greater results together.

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