Case Study

How Eti Puf Music Academy Boost Its Ranking to the Top 3 & Top 10 Twice with AppSamurai


In 2019, AppSamurai and a reputable Turkish food brand, Eti, came together to collaborate on boosting the Eti Puf Music Academy app. Eti Puf Music Academy app is designed to provide a digital experience starting from the packaging. After completing the set of notes from the packaging, users can play popular songs or make their music with Augmented Reality supported applications after placing the notes on the desired surface. The app was a successful example of excellent branding strategy.

Strategy | Boost

The main aim with a boost campaign is to increase the category store ranking of an app. This would increase the visibility of the app to potential users, which in turn would result in an organic uplift in overall downloads. In other words, even though the high volume of installs received with the boost campaign may not be the relevant users needed, the users that are coming thanks to the increased visibility that your app gain with store ranking increase are the high-quality & relevant users that would also determine the success of the campaign.



With AppSamurai campaigns, the Eti Puf Music Academy app improved its ranking and visibility on the Google Play Store and increased the number of app installs.

64K+ Installs Delivered,
from 43rd to 9th in Family Category,
from 7th to 1st in Family-Education Category.
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