Case Study

How Fitplan App Increased Its DAU by 230% with AppSamurai's User Acquisition Strategies



Fitplan aimed to increase its DAU rates by scaling up its growth with ROI-positive advertising. In order to meet their need for incremental growth, Fitplan has started several user acquisition campaigns on the AppSamurai dashboard and this was the beginning of our success story together.

Find your fitness plan

Choose from dozens of programs designed by your favorite trainers. Work out at the gym, at home, or anywhere life takes you.

Track your progress

Keep tabs on your weights, reps and time, and watch your results take shape.

Stay accountable

Join private Fitplan communities to ask questions, share progress, and stay on top of your game

910 +
Avg. Daily Install
80 K+
Installs Delivered
5.54 %
Purchase Rate


AppSamurai supplied approximately 80K+ high-quality app installs for Fitplan, consequently increasing the average daily installs. Fitplan also increased its purchase rate by 6% thanks to AppSamurai’s DAU-focused targeting strategies. Last but not least, our traffic performance resulted in a %190 increase in Return on Investment. Overall, the campaigns checked all the boxes in Fitplan’s KPI list!

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