Case Study
How AppSamurai Boosted First Orders and Revenue for a Global Delivery App
CHALLENGE
After successfully growing in the EU market, when the delivery app entered the US market, it needed to expand its user base quickly and efficiently, to capture the market by acquiring new users in New York, Boston, and Chicago. They partnered with AppSamurai to implement a comprehensive app growth campaign. By leveraging programmatic placements on DSPs, we planned an app growth strategy, enabling the client to target the right audience with the right creative sets, highlighting their products of interest to draw attention & onboard them to their delivery service.
In addition to this, we also planned App Discovery (OEM) campaigns to ensure scale by targeting Samsung devices and pre-installing the app in brand-new devices.
Learn more about how App Discovery works here
Challenge
After successfully growing in the EU market, when the delivery app entered the US market, it needed to expand its user base quickly and efficiently, to capture the market by acquiring new users in New York, Boston, and Chicago. They par tnered with AppSamurai to implement a comprehensive app growth campaign.
By leveraging programmatic placements on DSPs, we planned an app growth strategy, enabling the client to target the right audience with the right creative sets, highlighting their products of interest to draw attention & onboard them to their delivery service.
In addition to this, we also planned App Discovery (OEM) campaigns to ensure scale by targeting Samsung devices and pre-installing the app in brand-new devices.
Learn more about how App Discovery works here
Programmatic Campaigns
App Discovery via Samsung
Results
The app acquired new and engaged users through the right programmatic & App Discovery channels backed with AppSamurai's AI-powered optimization. As a result, the app saw significant growth in its user base and generated revenue through first orders.
The app discovery campaigns on brand-new Samsung devices also enabled the client to reach their target audience and helped brand visibility in the user’s eyes.
