Case Study

How Did the Ecommerce Unicorn Hepsiburada Team Up with AppSamurai to Boost the Growth of its User Base?

47 %
Increase in Registration Ratio
61 %
Decrease in Cost Per Registration
12 %
More Higher Volume
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The campaigns kicked off in June 2021. Within a short span of time, by targeting the right people at the right time, the campaign has reached the desired level of daily registered users, with a competitive install-to-registration ratio of 47%. The cost per registration was 61% below other channels, while the volume brought in was 12% higher than the average of other paid channels.

The company continues as an always-on client of AppSamurai, further scaling its investment in the platform.

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