Case Study
Lifestyle App Reaches 28% Activation Rate with AppSamurai’s Programmatic Campaigns
Company
A popular lifestyle brand in MENA with over 780K+ monthly active users.
Challenge
With lifestyle apps, UA efforts must be strategized beyond the install, focusing on funnel-down events determining the LTV of the acquired users, which are crucial for the app’s success. The client partnered with AppSamurai to craft a comprehensive user acquisition strategy targeting the right audience at the right time.
CHALLENGE
After successfully growing in the EU market, when the delivery app entered the US market, it needed to expand its user base quickly and efficiently, to capture the market by acquiring new users in New York, Boston, and Chicago. They partnered with AppSamurai to implement a comprehensive app growth campaign. By leveraging programmatic placements on DSPs, we planned an app growth strategy, enabling the client to target the right audience with the right creative sets, highlighting their products of interest to draw attention & onboard them to their delivery service.
In addition to this, we also planned App Discovery (OEM) campaigns to ensure scale by targeting Samsung devices and pre-installing the app in brand-new devices.
Learn more about how App Discovery works here
CHALLENGE
After successfully growing in the EU market, when the delivery app entered the US market, it needed to expand its user base quickly and efficiently, to capture the market by acquiring new users in New York, Boston, and Chicago. They partnered with AppSamurai to implement a comprehensive app growth campaign. By leveraging programmatic placements on DSPs, we planned an app growth strategy, enabling the client to target the right audience with the right creative sets, highlighting their products of interest to draw attention & onboard them to their delivery service.
In addition to this, we also planned App Discovery (OEM) campaigns to ensure scale by targeting Samsung devices and pre-installing the app in brand-new devices.
Learn more about how App Discovery works here
Solution
By developing a programmatic placement strategy on AppSamurai’s DSPs, our in-house growth consultants ran a 3-month-long campaign that successfully acquired engaged users who were oriented to engage in post-install actions. With accurate targeting and continuous optimization, our client achieved significant new users who fit their offerings perfectly. An uplift of 39% was observed in the Transaction Rates from these new users.
Results
The programmatic placement strategy on DSPs had an excellent run and succeeded at uplifting funnel-down metrics that were the main focus of the lifestyle brand. The brand’s telecommunication services saw great results in improving the SIM activation and transaction rates, which comprise a significant amount of the brand’s revenue.
