We are now the Core Agency Partner of Xiaomi in EMEA
"Xiaomi, the third largest smartphone manufacturer in the world, has officially recognized AppSamurai, a multi-award winning mobile marketing platform, as their core ads agency for its Mi Ads service in the EMEA region."
San Francisco, US (NOVEMBER 7, 2022 – The US-based mobile marketing platform AppSamurai, known for servicing industry giants like Nike and Dominos, has now officially joined hands with Xiaomi, one of the world's top Android device vendors. Under the new agreement signed by both companies, Xiaomi has confirmed AppSamurai as the core ad agency in the EMEA region for its International Internet Advertising Platform: Mi Ads.
“This partnership highlights a momentous milestone for AppSamurai. Since we entered the market, we have strived to create a state-of-the-art mobile marketing one-stop shop offering advertisers the unique ability to reach their intended audiences around the globe through one platform. Moving forward, AppSamurai is proud to announce that app owners can now access Mi Ads' expansive inventory through the AppSamurai dashboard.”said Osman Soysal, Head of Media Business, AppSamurai.
The One-Stop Shop app advertiser will be Xiaomi’s main point of contact for advertisers looking to promote their apps on Mi Ads within the EMEA region. As an industry-leading specialist in campaign creation, management and optimization, AppSamurai will bring its valuable mobile marketing expertise to users looking to explore Mi Ads.
“We are glad to announce AppSamurai as our official core ad agency in the EMEA region. We are confident in their industrial know-how as well as their ad intelligence, reach and influence. Our team sees this value-added partnership with AppSamurai as pivotal within the long term project for Mi Ads in EMEA.” said Jack Wang Wei, Senior Sales Director of Global Monetization Team, International Internet Business Dept., Xiaomi.
As of June, 2022, Xiaomi's MIUI operating system has more than 547 million Monthly Active Users across more than 100 markets globally. The huge user base and the diversified ecosystem Xiaomi relentlessly builds within MIUI can provide more opportunities for developers and marketers worldwide. App promoters can launch different types of campaigns spanning various cost models thanks to Xiaomi’s original app placements within Mi Browser, Mi Music, Mi Video and its exclusive app store, GetApps. In addition, Xiaomi offers advertisers an expansive selection of targeting options, making the connection to specific audience segments easier than ever before.
Originally based out of San Francisco, AppSamurai endeavors to bring high volumes of premium-grade traffic to aid its clients in their user acquisition targets. Its expansive inventory of OEM traffic, Influencer marketing and DSPs as well as its overwhelmingly positive reviews have brought AppSamurai to the forefront of 3rd party advertising agencies. AppSamurai has been the recipient of many prestigious awards recently, having been listed amongst “The Americas’ Fastest Growing Companies’’ by, both, the Financial Times in 2021 and by Inc.5000 in 2022. The company is currently a nominated finalist as the “Most Effective Mobile Marketing Platform 2022” by Effective Mobile Marketing Awards, with one of its campaigns also being nominated for “Most Effective App Install Campaign”.
About Xiaomi Corporation
Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience, and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in the second quarter of 2022. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 526.9 million smart devices connected to its platform as of June 30, 2022, excluding smartphones, tablets, and laptops. Xiaomi products are available in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking 266th, up 72 places compared to 2021. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. For more information about Xiaomi as a company, please visit https://www.mi.com/global/discover/newsroom
About AppSamurai
With offices in San Francisco, Denver, New York, London, Berlin, Barcelona, Istanbul and Ankara, AppSamurai Inc. has devoted itself to ensuring global top flight mobile marketing solutions to its clients ranging from user acquisition to in-app user engagement. AppSamurai offers app promoters the chance to nullify competition through targeted placements with the right users at the right time with the right campaign strategies.
